ARTIST MAIN BOARD DELINEATION

OVERALL

• Must be able to fulfill benchmarks for at least 2-3 of the below categories

EDITORIAL (must hit 2-3 of these benchmarks) 

• 2 entertainment or fashion publication covers

  • Entertainment i.e: VF, THR, Laterals 

  • Fashion ie: Marie Claire, Harper’s Bazaar

  • Not ideal: Entertainment Weekly, Bello, lesser known regional editions of major publications, etc. 

• 35-60 images (flexibility if other sections are full) 

• Photographers: Worked with top tier photographers 

• Note on Influencer content: alternative content can be used with Creative Director + Brand Manager’s approval

RED CARPET

• At least 3 relevant celebrity clients 

• At least 20-40 images 

• High profile events

  • I.e.: oscars, globes, critics, SAG, BAFTAs, etc. 

ADVERTISING 

• National or international brand campaigns

• At least 3 relevant brands 

BRAND DEALS

• At least 3 major partnerships 

• Major brand ambassadorship or collaboration 

• Significant social media reach: requirement varies depending on whether or not other criteria have been fulfilled 

RUNWAY

• Designers showing in the fashion weeks

• At least 3 major designers 

MUSIC VIDEOS 

• At least 3 relevant celebrity clients

• At least 8-12 videos